Sarama vs Close

Feature comparison

Prices as of March 2026. Close prices reflect annual billing.

The Close pricing problem

Close Startup is $29/seat/month — similar to Sarama. But Startup gives you 1 pipeline, basic email sequences, and a dialer. Most growing teams hit the limit fast and upgrade to Professional at $109/seat for 3 pipelines, power dialer, and custom activities. Enterprise at $149/seat adds predictive dialing and custom objects.

A 5-person team on Close Professional: $545/month. The same team on Sarama: CHF 125/month. That is $420/month saved, and the Sarama team gets AI digital employees, an agent marketplace, and unlimited pipelines that Close does not offer at any price.

Close is expensive for what you get because you are paying for a built-in phone system. If you use the dialer heavily, that has value. If most of your sales happen through email and meetings, you are overpaying for a phone you barely use.

Why teams switch from Close

Close is a good product for inside sales teams that dial 50+ calls per day. The built-in phone, power dialer, and call recording are genuinely useful for high-volume calling. If that describes your team, Close deserves its reputation.

But sales has changed. Cold calling still works for some industries, but email outreach, content marketing, social selling, and AI-driven qualification now drive more pipeline. Teams that relied on the phone are shifting to multi-channel approaches, and Close has not kept up with that shift.

Sarama is built for the AI-first sales process. Leads come in through forms, email, or integrations. AI agents qualify them, research the company, write personalized outreach, and book meetings. The human rep shows up to calls prepared, with context, after AI has done the legwork. Close cannot do this because Close does not have AI agents.

Close also stores data in the US only. For European teams, that creates GDPR friction. Sarama stores everything in Zurich with full Swiss data protection compliance.

The marketplace Close does not have

Close has integrations with third-party tools. Connect Zapier, connect your email provider, connect your calendar. Standard fare.

Sarama has an agent marketplace. Browse AI digital employees purpose-built for specific sales tasks. An SDR agent that handles first-touch outreach. A meeting prep agent that researches prospects before calls. A pipeline velocity agent that identifies and unblocks stuck deals. These are not integrations — they are additional team members that cost a fraction of a human hire.

Build agents, publish them, keep 80% of revenue. Close cannot offer a marketplace of AI workers because Close has no AI workers to sell.

Frequently asked questions